You have one floor to explain your business. What do you say?
Attention spans have shortened over the years, but your business solves a myriad of problems that can't be explained within seconds. So how do you sell your business before a potential client reaches their floor?
A 30 second pitch works wonders to sell your business before boredom sets in. 60 words are all you need to promote the highlights of your business and how helpful they can be in solving potential problems. With an average attention span of 10 seconds, creating a captivating pitch is necessary to avoid loss of attention.
How would you like to be approached in an elevator? Think about how you would feel listening to a boring spiel about "benefits" that don't benefit you. If you would be antsy to reach the next floor after hearing your pitch, change your approach.
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